Pay-Per-Click Search Engine Advertising -Insider Secrets to Make Money From Every Single Click !
Monday, December 29, 2008 at 11:53AM 
PPC or Pay-Per-Click Search Engine Advertising is the ultimate advertsing format to draw tons of high quality targeted traffic to one's home business site. PPC or pay per click marketing is one of the most important and almost mandatory internet marketing strategy being used by marketers / online home business owners across the net, irrespective of the kind of business that they are in - network marketing / mlm or multi level marketing /affiliate marketing /or the conventional product or service business on the internet.
Popularly known as PPC, pay per click service involves an online advertiser to place a small 4 lines ppc ad listing on the search result pages, which appears when a user is searching for a specific topic / phrase on the search engines. The words that are used by the search engine user in the search box are called as keywords or keyword phrase.
The popularity of this pay per click advertising format lies in the fact that the advertiser does not need to pay on the number of impressions or page views that the ppc ad gets. Unlike conventional advertising and marketing norms, the advertiser only pays when the user clicks thru the link url and lands on the landing page of the advertiser's home business site. The top search engines that offer ppc advertising online include Google, Yahoo, MSN, AOL etc., to name a few.
Some Key secrets insights that can save you a lot of ppc expense & bring in clicks that convert are as under:
Create a pay per click ad title that simply pulls in the searcher. Think out of the box & come out with some statement that is absolutely relevant to the user's need and that clearly stands out. A statement that arouses the curiousity of the searcher to explore further. It may not be as easy as it sounds. Think of the keyword or keywords that you are targetting thru the payperclick ad. Google the keywords and look at the results that appear on the right hand side of the search engine results page.
The top ppc ads with your desired keywords would be listed there. Scan thru them and see which ad attracts you the most. Try to build your ppc ad on the same or similar lines. Next ensure that the title of the pay per click advertisement does include the keywords. When you do that , the search engine automatically 'bolds' it, when the searcher keys it in the search box. Yet another reason, why the ppc listing will attract the user's eye.
Third, besides the fact that the description should also include the keyword / keyword phrase, it should be benefit oreiented and not feature driven. No one wants to buy a feature. All want to know what it could do for him/ her. Benefits sell, features dont.
Fourth, add a call of action. Dont' end abruptly without explicitly telling the user what he needs to do next. And while doing so make sure you add a tag of the urgency to the action. This can be done by adding something which makes it a limited time offer. For eg. Try Free Sample Now.Limited Stocks!
And while you do all the above, please ensure that all what you do right from the choice of the keyword, to what you state in the ad and what is available on the landing page is all relevent. Relevancy is the key. If you mess that , you end up paying for un-necessary clicks. Although there are a couple of good resources that can help you master the art of payper click advertising, the best one is Google Ambush that eliminates the total risk out of your pay per click marketing, automates the entire process, saving you loads of time and ensuring that you make money off every click that you get on your link.
Looking for more of such exclusive stuff ... subscribe to the Network Marketing Strategies RSS
Liked the post... YOUR OPINION REALLY MATTERS - Make this post more useful for readers by adding your comments, suggestions, ideas below in the comments section.
RECOMMENDED RESOURCES:
Highly Effective & FREE to Join Attraction Marketing Training
The Most Powerful & Proven FREEAdvertising System
EXPLOSIVE :Get Paid by Leads to Join You In Your List
Submit Your Website To Thousands Of Website Directories Instantly
Reader Comments