Have you read either of the three latest & most popular network marketing books i.e Magnetic Sponsoring, Building on a Budget by Mike Dillard & The Renegade Network Marketer By Ann Sieg .

Well, all three of them dwell upon, very elaborately  & extensively on how to attract  an endless flow of mlm  / network marketing leads for any internet network marketing/ mlm business, using the  latest attraction based network marketing techniques & free / lowcost Web 2.0 Social Marketing Methods, this being the life blood   of a Network Marketing / MLM business.

Yes, generation of targeted mlm leads on a shoestring budget is definitely an important part which can be achieved with savvy Web 2.0 Social Media Marketing methods like Squidoo, Facebook, MySpace, YouTube, Craigslist etc.

But the other part, which is the more important rather the  most important factor responsible for any network marketing business or multi level marketing (mlm) business success  is the retention of the downline that forms the foundation of any successful mlm business.

While how to recruit is definitely an important skill you need to acquire to succeed in network marketing business the how to retain is the next logical step that you need to master to achieve real financial success.

The most critical aspect therefore is to ensure that your mlm downline after recruitment is launched profitably in the business from day one. But how can you ensure that ?

By offering  him  a real world class mlm / network marketing business  opportunity that truly has the potential  to create wealth 24/7 for him. And we all agree, there is no better motivator than real tangible profits, that will glue him to your network marketing / mlm downline organisation for a long, long time.

While all the three books Magnetic Sponsoring ,Building on a Budget & The Renegade NetworkMarketer, do lay a lot of stress on the Social Marketing & Value based Attraction Marketing aspects, something equally important that has missed out the deserved attention is  a good worthwhile & truly potential mlm business opportunity

Thus whether you own the mlm business or you are an affiliate network marketer on the internet , the essence of a successful internet mlm business opportunity boils down to five important parameters : -

• Excellent product / service / opportunity that genuinely solves the needs of real people.
• Excellent Compensation plan, that compensates you today & for several months/ years down the line, a plan that has the potential of a full time income today and consistent residual income tomorrow.
• Prompt & Effective Training & Support - A day to day hand-holding that leads you to success.
• A Global Market, enabling you to reach out to a global audience and achieve  success at the fastest pace.
• Real Value Incentives to you - Does it have personal growth & development opportunities for you.

 And once you have such an mlm / network marketing business opportunity to associate with, half the battle is already won. I call it the initiation of an Assured Online Success.

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Empowering your success,

Rashmi Mehta