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Hi, I am Rashmi & have been in to marketing & copywriting for almost a decade.

Internet is a media of the written word, that can open up a whole new world of leads & buying customers from across the globe to your business, should you know how to communicate & market your products / business on the web.

Focussing majorly on these two aspects i.e Copywriting & Internet Marketing that have been responsible for my network marketing business success, I help network marketers, affiliate marketers & home based business owners to create original, appealing & value based content to market their home based business across the web.

My marketing techniques involve a 360 degree approach, using low cost yet massively effective attraction based Web 2.0 social marketing techniques to empower you generate enormous traffic, leads & customers to your home based business site & pull in profits right from the word go & be fabulously successful on the internet.

For all those keen to work from home ,set up or promote a home based business, irrespective of whether you are an absolute beginner or a seasoned professional, please feel free to contact me & I would be most glad to help you in your journey to success.

Rashmi

 

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Entries in home business network marketing (3)

Monday
17Aug2009

Home Business Marketing: Top 7 Insider Home Based Internet Marketing Business Conversion Tactics To Convert Your Home Business Website Visitors In To Subscribers...

DateMonday, August 17, 2009 at 12:11AM

 

Home business marketing is a frequently used term amongst Internet Marketers / home business owners. Yet it is the least understood term and even more than that the least practised one, in its most optimum sense. Most home business owners confuse 'marketing' with home business advertising.

To make the 'marketing' concept more clearer in perspective, one needs to understand that home business marketing is far more huge in its framework & encompasses a much wider scope of activities than 'home business advertising' to achieve the final objective. That is to get in more visitors/ leads to one's home business website.

Advertising will certainly bring in some prospects / traffic to your website. But it will be only strategic marketing techniques that will compel these leads to become your website's subscribers. In other words, it would have to be the outcome of several effective internet home business marketing strategies that would then be able to convert these leads/ traffic in to 'subscribers' and finally to 'paying' customers.

Also home business advertising is just a smart part of the overall internet marketing plan for any home business. In other words home business marketing is certainly not confined to just plain simple advertising.

For the sake of this article I would like to highlight some smart home business marketing tactics that can broadbase your entire 'advertising effort' and add in multiple times the number of prospects that would join in your list and become home business subscribers, much beyond what your plain simple home business advertising would do.

Most strategic marketing tactics are based on 'human psychology' & the correct way of marketing is all about knowing your target audience,understanding their requirements and providing them exactly what they seek & relate to. That 's it, if you are able to provide your target audience a customised solution to their specific needs, they are attracted to you and your recommended home business solution. And that's real marketing.It motivates your website's visitors to take action and join in your list to have more indepth information of the home business solution /offering that you are promoting.

Here are seven of such top insider home based internet marketing business conversion tactics that will attract your target audience to your home business website and convince them to join in your marketing funnel and become part of your list that is the life blood of any home business.

Home Business Marketing Conversion Tactic One:-

Give a feel of your home business 's quality standards to your potential customers 'Free'. The 'free' sample of your home business offering should reflect the value you would offer to them in your 'paid' offering.Most visitors to websites are skeptical at first owing to the presence of various online scams. And that's natural. Hence most visitors that come to your website are reluctant in the early stages - not just to buy from your website, but even to share their contact details, until they are absolutely sure of what they are going to get. Make this decision easier for them.Your copy on the home business website should be relevant, crisp & appealing. The copy should be able to build their trust for you & your recommended home business opportunity/product/ service.

Home Business Marketing Conversion Tactic Two :

All home business owners commonly offer free ebooks, reports, etc. to persuade visitors to join in in to their home business list. Go a step further. Think beyond the box. Offer them a free advertisement for their existing business / product in your e-zine if they subscribe.They will find the offer too hard to resist and will happily share their contact details with you. Beyond that ,they would be avid readers to your home business ezine, looking in for their ad in them. And the most important benefit that you may just miss out.They would voluntarily share your ezine with their friends/ family, business associates/ downline, prospective clients, to share their advertisement to them, bringing in more subscribers to your list.

Home Business Marketing Conversion Tactic Three:

Build in a contest around your home business theme and offer truly lucrative prizes for five lucky ones who join in your list. This will doubly motivate the visitors of your home business website / blog to share their contact details in your opt-in box, not just for the 'value' oriented free ebook/ report that you have offered but also for the possibility of winning one of those top 5 prizes.

Home Business Marketing Conversion Tactic Four:

Offer the visitors of your home business website a free sign up to your business's affiliate program if they subscribe to your free e-zine. State some success stories of your home business's existing affiliates who have made substantial money by promoting and marketing your home business opportunity /product or service. Give ample reasons why your business offering sells on its own and how they could make massive business profits by promoting your home business affiliate program.
And that's it, whether or not he markets your home business opportunity is a secondary concern, in the first place,he would definitely subscribe and join in your list.

Home Business Marketing Conversion Tactic Five:

Get Your Ezine subscribers testimonials / positive reviews listed on your home business website, that bring out the benefits that your ezine subscribers have got as being subscribers to your 'free ezine'.Yet another powerful home business marketing strategy to have your new home business prospects join your list.

Home Business Marketing Conversion Tactic Six:

Enumerate the cost of your ezine /free report. Add numbers to make your 'Free' Offer Attractive for eg. A $97 value "Internet Marketing" Report sold over 1000 copies in 72 hours, now "free" just for valued subscribers of "Home Business Website..." The vivid numerical data adds lot of value to your offer and gets people signing to your 'home business' like crazy.

Home Business Marketing Conversion Tactic Seven:

Offer your 'website's prospects rights to republish your e-zines content on their own web site, as value based content for their customers, if they subscribe to your free e-zine.

Weave these home business marketing conversion tactics in to your home business marketing plan and see your online traffic & sales soar to new levels of online success.

 

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AuthorRashmi Mehta | CommentPost a Comment |
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Monday
17Aug2009

Smart Home Business Marketing Tips- How To Make More Online Profits In Less Time!

DateMonday, August 17, 2009 at 12:09AM

 

Starting an online home business along with a full time job is no doubt, one of the best ways to get started on the internet. That enables you to get a grip of what it takes to be a home business owner and also eliminates the risk of what if this home business does'nt do well.

That said, it could be quite challenging to keep going with your online home business unless you manage your time most optimally & are really very aggressive as far as your home business marketing is concerned.

Here we are talking about one of the key success strategies and that is time management. To be able to effectively manage your time in order to achieve true home business success here are a few tips for you.

To begin with, understanding the concept of leveraging your time is critical. For starters you must know that the internet is a 365/24/7 media that never sleeps.

As a part-time home business owner with limited time at hand, you have to focus your energies to generate maximum traffic to your home business website from all possible online sources, that increases the reach of your home business website.

This is, given you have built a home business website in the first place. And that too a website that works. Begin by focusing on the internet marketing strategies that work for you. There are several internet marketing methods that you could use to bring traffic to your home business website, such as article marketing, blogging, online directory submissions, off-site search engine optimization, social networking, forum posting etc.

Here again, use each internet marketing strategy one by one, monitor and study its results. Then select the ones that work best for you. That is the ones that get you targeted traffic to your home business website.

Write the internet marketing strategies for your home business in a 'To Do Sequence', attributing a time frame to do each . It could range from doing each selected internet marketing strategy daily for 30 minutes to twice a week for an hour each. Here again set up realistic time frames otherwise, you would end up wasting time in preparing time schedules that you will never be able to follow and hence end up frustrated.

Having established practical time frames & select internet marketing methods to strategically promote your home business website, follow them religiously. Consistency will bring in real results.

And just a word of caution. Internet as a media is quite overwhelming. It doesnt take time for you to get distracted from one home business opportunity to another.Do not allow the internet to distract you from your what you have set out as a daily routine. If you just keep surfing the net, one site after the other time can pass by very quickly. It wont be long before you realise that you have wasted a lot of time and achieved nothing. Hence the next smart home business marketing tip is to concentrate on what you have started out to achieve.

The third home business marketing tip is to monitor your own productivity . For that you will have to maintain strict self-discipline. Here again set up a time frame and a quiet room where you can work on your home business & its marketing without being disturbed by your friends & family members.

The fourth home business marketing tip relates to the motivation you derive when you see your hard work paying off and your internet home business starting to grow. By creating & following daily,weekly and monthly to-do lists you can accelerate your home business success results & start making money online month after month.

The next home business marketing tip is to simultaneously analyze your internet home business marketing efforts on a monthly basis. Testing & tweaking is the key to growth & being able to achieve more than what you have achieved so far. It is thus worth spending time to look into the areas where you have not succeeded. To ensure that you improve upon these weak areas, work indepth at what you found difficult to do, in the first place. The moment you get to the root of the issue, you will be able to eliminate the problem.

These few time management success strategies on how to run an internet home business along with a full time job will help you achieve the confidence to create a full-time internet home business within a few months & help you achieve the financial freedom you are looking for.

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AuthorRashmi Mehta | CommentPost a Comment |
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Thursday
06Aug2009

Home Business Marketing - 7 Strategic Internet Marketing Secrets To Market To Your Home Business Website/Blog Revealed!

DateThursday, August 6, 2009 at 01:42AM

 

How Important Is Marketing of Your Home Business Website :

SBI! Proof

Home Business Marketing is vital for the success of any online home based business.And when you really market your website well, you can expect a flood of targeted traffic to your website, resulting in more visibility of your home business website, more sales & hence more online income. So listed below are some extremely effective attraction based internet marketing strategies that can bring you visitors from across the globe to your home business website & enable you make money online.

Creating Outstanding Content Related to the Theme of Your Home Business:-

Traffic is the lifeblood of any successful home business website. And there are hundreds of strategies to attract targeted audience to your website.These strategic internet marketing techniques include both paid and free / low cost home business advertising options.

In this post I am going to focus on the free /low cost home business advertising methods, the ones that you would use,if you are building on a budget  towards creating highly targeted traffic to your home business website .And the key methodology is through your written word, consumer centric trully beneficial information related to your home business opportunity / product / service.

But the key challenge in creating attractive 'Value based ' content on your home business opportunity, product (health, nutition, weight management, skin care, beauty, travel, business opportunities etc.) is the ability to create a solid differentiation about your business opportunity/ product /services that attracts & binds your prospective customer & converts them in to a paying customer.



Creating Differentiation Related To Your Home Business Opportunity / Product /Services !

Every home business entrepreneur/ website owner wants to differentiate their home business website, as one that can provide customised unique solutions to people's needs/ requirements/problems.

But for the most part there are thousands of home business websites marketing the same home business opportunities, products or services with hardly any difference within them.

The key to differention therefore lies in the positioning & presentation of your home business to the external world. Most Internet Marketers tend to be at loss of ideas here. But the best way to go about creating this very critical differentiation is by highlighting what is it in there in the home business, that's specifically for the target audience. Here most home business owners would tend to highlight the features of the home business opportunity or product, which is a clear no-no. Don't position your home business product feature wise. Instead, focus on benefits of the product that relate to the end user individually.

This will enable the target audience to relate to your home business offering and attract them to your home business website's content. So, having created really excellent content that distinct in its benefits, the next step is distributing it at locations/ marketing channels, where your specific target audience is going to search for it. Most home business owners are aware of search engines as the key source of targeted traffic, but there are several other channels, from where you get hordes of good quality traffic and bring them to your home business website.

Again here, we will not focus on paid options like pay per clicks, banner marketing etc.,but more importantly on free /low cost internet marketing channels of home business advertising thru quality 'value based'content.

Marketing your Home Business website's Content:

1. Submission of your home business website /blog to the search engines - Although this internet marketing strategy is quite popularly known, it is most often ignored by home business entrepreneurs.

There are several big search engines including Google, MSN, Yahoo, Ask, AltaVista, Alexa, and more. You can either submit your website manually or thru a paid service. But don't re-submit the same website several times in a short period of time as this could get your home buiness website blocked.

2. Submission of your home business website /blog to Google Reader - Submit your home business website's RSS feed to Google reader and it will quickly be crawled over by the Google Blog Search.

3. Submission of your home business website/blog to My Yahoo Service - Here again you can submit your home business website's RSS feed to My Yahoo to have your website quickly indexed.

4. Submission of your home business website/blog to web directories - Submit your home business website to the top web directories like Yahoo Directory or dmoz. There are many such directories out there.  The best way to search for the relevant directories is to use the keyword or phrase of the home business opportunity /product that you sell. Then scan the first 3 or 4 pages of results for directories because theses directories will give you the best visibility. The rest of the directories neednot be considered.

5. Usage of pinging services to ping your home business website/blog : - Use a pinging service such as ping-o-matic or pingoat each time you add new content to your home business website /blog . This will give you more visibility for your home business website.

6. Submission of your home business website's RSS feeds - Add your home business website / blog's RSS feed to the RSS submission directories and search engines. It is quite possible that you might not be able to submit to all directories but you should be able to submit to as many as possible.

7. Comments on blogs and forums related to your home business - Making comments on the other blogs and websites of others is yet another effective internet marketing strategy that allows you get some very valuable one way links to your home business website.

These comments need to be of value & relevance to the post you are commenting on, or you can expect the webmasters of those websites to quickly remove your comments. Not only should your comments add value they should be unique and not spammy in nature. for e.g. Don't write generic comments like "nice post" & "Great website"

In fact really valuable comments can have readers of that website come back to your home business website looking for more information.

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AuthorRashmi Mehta | CommentPost a Comment |
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