Home Business Marketing, particularly in the home business internet marketing, is becoming highly competitive with every passing day, given the tough economic scenario in the current times & millions of people searching the internet for a potential home based business that could bail them out from these tough times.Adding to the onslaught is the fact that there are numerous internet marketers /home business owners marketing the same home business opportunity, products or services.
Every online home business marketer, thus faces the challenge to create a distinct & differentiated presence of themselves & their home business opportunity, products or services in the minds of its targeted audience, so as to be able to beat ever increasing competition in the same home business marketing niche.
In the internet age where an average online home business seeker ( potential customer) is bombarded with endless home business offers, information, internet marketing advertisements that promote work at home business options and smartly packaged 'free offers',it is more than likely that he/she gets overwhelmed with the sheer volume of information and is unable to take the decision about which home business opportunity is the best for him & from whom should he buy it from. (for.eg. in a network marketing mlm home business, it is the upline that matters the most for a new home business distributor rather than the networking company itself)
In such a crucial home business marketing scenario, is it possible for you, the home business promoter to retain the attention of your potential customers? Yet again as per the strategic marketing / online sales conversion principle, it takes almost seven exposures to a home business website/ effective benefit oriented follow up communication from a particular home based internet marketing business owner to take place before the potential customer (home business seeker) decides to buy.
Therefore what are the preselling secrets/ marketing for small business strategies that can win a clear cut mindshare of this targeted home business seeker ( potential customer) compelling them to make an easy decision to buy? The answer is ...Creating Real Differentiation in your home business marketing strategies as a whole, be it your home business opportunity, products or services
Let's consider an example of network marketing mlm home business. Let 's assume that you & several other home business owners are marketing exactly the same product as you & at the same price. So how do you create real differentiation...
Creating Differentiation Related To Your Home Business Opportunity / Product /Services !
Create differentiation with assortments bundling your key home business products with Bonus Offerings:
Attract the potential customer to your network marketing mlm home business opportunity / product by offering multiple assortments, where you offer value adds to the same product that your competitor in the same mlm niche is offering. This makes your value proposition lucrative to the home business seeker.
These accessory 'free' products are often termed as 'Bonus Products'. These bonus products should have a high percieved value in terms of costs and should add genuine extra value to & complement theprincipal mlm home business offering that you are marketing.
This could range from a free report, ebook, mentoring ,free webinar ...... to a prompt after sales customer care service, which assuresthe home business buyersinstant access to you /your team to be able to resolve their problems , any time they have issues in usingyourmlmproduct or implementation of the home business opportunity.
Customers especially home business seekers feel safe & protected & attach a lot more weightage to the quality of service,ease of access, speed of responsiveness that you offer, after the home business opportunity product /service has been sold
Create differentiation with multiple product choices all complementary to your key home business products:
Again as a home business owner you must offer multiple product choices at lower costs other than the chief home business offering to your potential customers. There are several occassions where the customer might not buy your chief home business offering immediately either because he is not ready for it or has a concern about its cost.
It always works to have multiple offerings that are of the same family as that of your key home business opportunity /products, but have a low cost tag to them. In a way, you are giving them more reasons to buy & choices enough to pick up a product related to the key theme of your home business offering & at a price tag that they are comfortable to shell out ,at that point in time.
Build in multiple options of interactivity within your home business sales page / website:
A sales conversioncan happen at any point in time, while your potential client, a prospective home business seeker is browsing thru your core home business website.Focus on the all possible locations where the visitor is most likely to be emotionally triggered with the need to purchase your home business opportunity /product. At these specific locations, the value being imparted to the customer should be elaborately highlighted by a well drafted copy, clearly much more significant than any competition, giving the home business seeker strong reasons to buy from you rather than any of your internet home business competitors. And at these locations, specifically build links to take your customer to the sales funnel instantly.
Again,even if the home business seeker does'nt buy, despite passing through all these triggers that compel him to take a purchasing decision , offer some irresistible 'free' offering, again relevant to your key home business opportunity, product or service, in exchange for his name and contact email address.This in simple terminology is also referred as 'List building' which is a critical factor in the marketing funnel that you set up at your home business website.
This provides you, the home business entrepreneur, ample opportunity to communicate with this potential customer, even after he has left your home business website, through email communication.This eventually would lead to a conversion to sales of your key home business opportunity /products/services, sooner or later, when the online visitor is totally convinced about your home business offering.
Create differentiation thru the Sales Copy of your home business offering.
For each home business offering that you present to the potential customer, provide a value proposition. Your value proposition should be something that can be presented in three to five bullet points....crisp, brief , to the point and effective. The language should be precise and succinct. Present the value proposition from the customer's point of view. For example, rather than writing "we ship in three to five days", you should write "the product will typically arrive at your doorstep in three to five days". Rather than communicating "we have the fastest process", you could mention "our process is extremely fast, ensuring you get results faster".
Creating Differentiation Related To Your Home Business Opportunity / Product /Services !
A value proposition of any home business offering should contain the essential elements of advantage & benefits for the end user ( related to and providing a customised solution to his pain points) rather than stating the plain features of the home business offers as other competitors in the same home business niche would normally tend to do. A relevant pictorial depiction adds to the longevity of recall. Pictures convey emotions more strongly than text language. for eg. to demonstrate the benefits of a particular home business opportunity, depict a lifestyle example of the customer enjoying the benefits of the business opportunity.
The call to action should be specific,detailed, explicit & building in a sense of urgency. Make it irrestible with a "Money Back Guarantee" Give your potential home business seeker an offer to buy, and let them know specifically how to conduct the purchase. Examples of call to action to purchase a particular home business opportunity / product are "Join now", "limited time discount" or "Risk Free trial"
Creating Differentiation thru Follow Up Email Communication About Your Home Business:
Never let your email communication that follows the prospective customer from your home business website, have a selling pitch upfront, right from the word go. Concentrate on highlighting your inherent value and differentiation from the competition. You should be able to clearly define your value, the features, advantages and benefits of what you as a home business entrepreneur have to offer.
Again beyond the home business offering - be it the business opportunity,products or service, you should have established your brand well enough to convince him of the greatest customer satisfaction. This boils down to be able to brand yourself as a 'product' of the product that your home business is offering. The better you do this, the best results you would enjoy...
Liked the post ? YOUR OPINION MATTERS - Make this post more useful for readers by adding your comments, suggestions, ideas below in the comments section.
And win a FREE Net Writing Masters Course (Learn How To Make Your words Sell, Convert Traffic & Maximise Your Online Profits.....) Absolutely Free .
The Download Link Of Net Writing Masters Course shall be mailed at the email address that you enter while writing the comment !!
Wednesday, August 26, 2009 at 08:09AM 